Hot Trends for Summer 2017

Summer is at the door, but you don’t know which fashion pieces to pick? As the temperatures are rising, new fashion trends are imposing. From a fresh pop of colour and distinct patterns all the way to different designs and remarkable creations, here are the hottest trends for this summer. Check them out and purchase your favourite pieces!


Distinct Stripes

Stripes are one of the top trends for this summer. You can spot them in the lines of every famous designer, as well as the bombshell looks of every fashionista. To complement this trend in your outfits, start with a cool pair of black striped trousers.

ASOS Mini Wiggle Dress with D-Ring Belt

Sunny Yellow

Add a pop of colour to your boring everyday outfits with a sunny yellow option that will set you aside from the rest. You can add some statement yellow jewellery or be brave and steal the spotlight with a smashing mini dress.

pink flared cold shoulder crop top

Cold Shoulders

The cold shoulders trend is a must for summer 2017. It is sexy and seductive, and we can’t get enough of it. You can go for cold shoulder dresses or pick a killer crop top in a neutral colour.

Miss Selfridge Petite Hanky Hem Shirt Dress

Laid-back Shirt Dresses

Shirt dresses are a versatile piece that will win you over. You can style them however you want to and for any occasion. Dress it up with a pair of high heels or keep it simple with an adorable pair of peep toe booties.

Sexy Bralettes

There is nothing sexier than a gorgeous bralette picking through a simple T-shirt. Get them in different designs and colour and spice up your outfits all summer long.

A-Line Printed Shorts by Glamorous

Remarkable Printed Shorts

Rock a unique pair of printed shorts and a simple tank top paired with your most-liked high heels. Our favourite pick is the remarkable floral printed high-waisted shorts that will enhance your best body features with the A-line silhouette.

Let the Spring Fling Begin with the New Hotter Collection

We’re giving you four reasons to get all roused up and ready to begin your spring fling with Hotter’s oh-so stylish spring shoe collection!

1. Lighter Layers

The first days of spring are all about transitioning from the harsh cold days of winter into warmer weather, while still combatting the breezy mornings of spring. The good news is that you’ll be able to shed one heavy layer at a time and wear boots that are more about style and less about fighting the cold.


The Kendal GTX Boots are the perfect shoes for running errands, going to work, or even just taking a long walk in the park to enjoy the return of fresh and colourful blooms! With their waterproof GORE-TEX® technology, they’re your sturdy companions for adventures both in and out of the city.

2. Playful Details

Adding stylish details to your winter outfit might make you look chic, but usually, you’re more concerned about keeping warm and comfy as you make your way to your destination. With spring well on its way, it’s now time to bring back some playful details into your outfits!


Feeling retro or bohemian-chic? The Sienna Boots will work to your liking with their soft suede material and fringe detailing around the ankles.

3. Colours, Colours, and More Colours!

Out with the old, in with the new! It’s time to ditch those darker winter tones and bring back some fun, bright, and more relaxed hues for spring.


The County Boots, which come in five sleek and stylish colours for every style, will upgrade your look from casual to posh in no time!

4. Spring/Summer Flair

As the days get sunnier, why not bring out your favourite pair of ballerina flats and wear them for a sweet stroll outside?


The Jewel Shoes are your new best friends with their lightweight and ultra-flexible design! Wear them with leggings if it’s still a bit cold outside and pair them with shorter hems once the sun finally comes out. 🙂

Our guide to the best online shops

With so many online shops to choose from these days, you can easily get lost if you don’t know your way around. This is why we have created for you a list of our favourite online shops below. These are all reliable shops with a huge range of products.

Have a look at these and see if you find something you like! 🙂



ASOS describes itself as a “global fashion destination for 20-somethings”. Although this might be their main audience, we think you are likely to find something great for you on their site regardless of your age.

They sell everything from the latest, cutting-edge fashion to some everyday basic staples. It’s also a great place to go for inspiration. They sell tens of thousands of different products, from over 850 well-known brands as well as their much loved own-brand products.

Visit the ASOS website

House of Fraser


House of Fraser has over 60 department stores in the UK and in Ireland. The company has existed since 1849 and just like you would expect form any well-established department store, they stock pretty much everything, including men and women’s cothing, shoes, handbags, beauty, home & garden and more.

The standard of quality of the products they stock is always really high and they have some lovely fashion edits on their website if you are looking for inspiration. Make sure you check out their clearance section for the best bargains!

Visit the House of Fraser website

John Lewis


 It is impossible to make a guide to the best online shops without mentioning John Lewis. If you live in a big city in the UK, you are probably familiar with their huge department stores. They are just as big and great online, and their website is fun and easy to use.

They have also become the go-to place for Christmas shopping, so make sure you check their products on their website in order to avoid the Christmas shopping hassle. Make sure you also check out their home & garden section, which is bound to satisfy even the most demanding shoppers.

Visit the John Lewis website



 Very is a fun and friendly online retailer with a big focus on making style accessible to all. Just like a department store, they stock nearly everything. Their fashion department is huge and they have a great mix of own-brand products as well as reputable brands. We also recommend their electronics section for some great-looking gadgets.

They have a great section called “Be Inspired”, which is a great place to start your online shopping if you lack a bit of inspiration. Have a look at their website and you will get why their motto is “whatever you do, do it in style”!

Visit the Very website



Zalando proudly sells “High Street to High End brands”. If you are looking for diversity, you won’t be disappointed with their 1,500+ brands covering men, women and kids.

With great features such as free standard delivery, free and flexible returns and a personalised feed, they are definitely making your shopping as easy as possible.

Visit the Zalando website

Laura Ashley


Laura Ashley is well known for its paint, wallpaper, furniture and home accessories. We strongly recommend having a look at their fashion products too – they sell some truly beautiful dresses and coats at very reasonable prices.

Make sure you check out their made to measure curtains, and even their interior design service if you fancy it. All in all, this is the perfect destination is you want to beautify your home.

Visit the Laura Ashley website

The White Company


The White Company is the go-to place if you’re looking for simple, high-quality products for your home. They also have a delightful clothing collection and some luxurious candles and fragrances.

They pride themselves on using the finest material, from cashmere and silk to cotton and linen. All their products are made to last and have a definite luxurious feel. We believe this shop represents a great balance between high quality and affordability.

Visit The White Company's website



Shoes, anyone? With over 100 Schuh shops in the UK, it’s likely that you may have come across this brand before. We believe they are the kind of retailer who has embraced all things digital, and they are a truly great place to do all your shoe shopping.

They carry all the biggest brands at very competitive prices. Their website is easy to use, and they even offer live help should you need it. Other great features include £1 next-day delivery and great student discounts.

Visit the Schuh website

The ultimate London shopping guide

Don’t know where to start your London shopping frenzy? We have selected the ultimate shopping destinations for you – it you have the time, we truly recommend checking them all out!

Carnaby Street

carnaby street

Carnaby Street is a pedestrianised shopping street in Soho known for its unique boutiques and major brands (more than 30 independent stores and boutiques), making it one of London’s most popular and idiosyncratic shopping destinations. Carnaby is also home to Kingly Court, a major food and drinks destination with over 20 delicious concepts to try.

Carnaby Street is located five minutes away from Oxford Circus and Piccadilly Circus tube stations in the very heart of London.

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Dover Street Market


Dover Street Market is a retail experience designed by Comme des Garçons’ Rei Kawakubo. It is one of the boldest shops in terms of visual merchandising and is often described as being halfway between an art gallery and a high-end shop.

The shop has been recently relocated and can now be found at 18-22 Haymarket, inside a Grade II-listed building, which was initially erected by Thomas Burberry (Burberry founder) in 1912.

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Oxford Street

Oxford Street

Oxford Street is often described as the ultimate shopping street in the UK and has become the go-to shopping destination for many international travelers as well. It has over 300 shops, famous department stores such as Selfridges, some great architecture and delicious restaurants. The Topshop store just outside Oxford Circus station is often regarded as THE ultimate fashion shopping destination and is a must-see.

If you are around before Christmas, you will be able to enjoy some fabulous Christmas lights throughout the street. Most shops on Oxford Street are open from 10 am to 6-7pm. Many also open on Sunday from 12 to 6pm with late nights on Thursday.

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Bond Street and Mayfair


In the West End of London, Bond Street is appreciated for its vast array of high-end stores, exclusive designer fashion, fine jewellery, art and rare antiques. Bond Street has always attracted a certain elite, from poets and writers to socialites and celebrities of all kinds.

Some of the most distinguished retailers you will find here include Bulgari, Burberry, Chanel, Cartier, Dolce Gabbana, Hermès, Jimmy Choo, Mulberry and Tiffany & Co.

In the area, you will also find some of the most luxurious hotels such as Claridge’s and The Ritz, as well as the The Royal Academy of Art and the prominent auction house, Sotheby’s.

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westfield london

Westfield London is a HUGE shopping and leisure destination – it has a retail floor area as big as about 30 football pitches – in which you can shop, eat and meet. With over 250 retailers including everything from high street to high-end, you will be blown away by the amount of choice available to you.

If you need a shopping break while you are visiting, you can enjoy one of the many restaurants, fast-food counters, or the 14-screen cinema, a gym and spa, and even a library. You can easily spend the whole day there!

The nearest London Underground stations are White City, Wood Lane, Shepherd’s Bush and Shepherd’s Bush Market.

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Covent Garden


Covent Garden is a London district between St. Martin’s Lane and Drury Lane, which contains a few markets:

In the Apple Market, you will find UK-made crafts, jewellery, leather goods and loads more.

In the East Colonnade Market, you will find all sorts of stalls selling handmade products, children’s clothing, food, jewellery, homeware and art.

In the Jubilee Market, you will find different goods each day. On Monday, you will find antiques. From Tuesday to Friday, you will find various clothing stalls as well as household goods. During the weekends, you will find art and crafts.

Make sure you also check out Long Acre, Neal’s Yard and Seven Dials. The area undoubtedly represents one of the most gorgeous parts of London.

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Local & Independent Shops

If you prefer smaller and more intimate shops, London also has plenty to offer: